Shoppable Instagram — How to tag your products on Instagram
Instagram builds a connection with people. Shoppable Instagram has been revolutionizing the way business is done. It reaches out to a very deep level. If you are a marketer and have been wondering how to reach out to more people, then you should know that Instagram has over 1 billion users. Instagram gives instant visibility to products. Being a very popular platform, business owners through Instagram will have no dearth of the audience or potential customers. A recent survey found about 72% of Instagram users shop on Instagram and there are about a million daily Instagram users. Instagram at 4.21% has displaced both facebook and twitter in terms of follower engagement. About 80 per cent of Instagrammers follows some brand or the other. Instagram with a highly penetrative reach is an ideal platform to buy and sell through the Shopify store. Shoppable Instagram is gaining popularity by leaps and bounds.
Shoppable Instagram to revolutionize shopping experience
When Instagram announced that they would let users shop and buyers sell through Instagram, the mutual jubilation was understandable. If as a seller you have been wondering how you can channel your followers into becoming your customers then it is time to be empowered with a Shopify store linked to your Instagram. Shoppable Instagram is what you need at the moment. Earlier you could reach buyers only through your bio through added URL. But, now with shoppable Instagram, a more prompt one-tap can help you sell your products faster. Instagram product tagging helps sell each product instantly.
Shoppable Instagram, thus, successfully sustains the attention your posts created on Instagram and helps you sell your products much easier. Once you have a business Instagram tagging your products on Instagram for Shopify store is simple. So, get ready to sell!
Before unveiling the steps to help you make shoppable Instagram, you should know a little more about the Instagram product tagging.
So, what is Instagram product tagging?
Doing a shoppable tag is as easy as tagging your friends on Facebook. But, the impact the tag can have on your business is enormous. Your customers will love the seamless discovery to the check-out journey that shoppable Instagram tags provide. It will undoubtedly help you grow your business.
Here is a step by step guide to help you make your Instagram shoppable
1. Open the Shopify channel, on the left-hand side click on the plus sign next to the sales channel
2. Scroll and select Instagram and hot add
3. You will be taken to another page confirm by clicking on add sales channel
4. Next page will lead you to connect Instagram to Facebook
It will get automatically connected but you will have to wait for a few days to start selling through shoppable Instagram. The page will be reviewed and after approval, you will have to do the following.
Steps after approval
1. Open your business Instagram page. Go to the top right-hand corner and click on the three dots after that select options
2. Click on the shopping section
3. Select the store you want to add
4. Make sure you have a Facebook catalogue linked to your profile
5. In Instagram, you will find all products from the catalogue as they are synched
6. Select the product you want to sell
7. Put a description
8. The product will appear on your shoppable Instagram feed
9. A shopping cart will appear on the product
Once your customer clicks on the shopping cart, a pop-up will tell the price of the product, on clicking the pop-up, there will appear a shop now. The next page will take your customer to your online store where they can make the purchase. You can even tag products on old posts by simply clicking the edit button. Instagram product tagging Shopify lets you tag multiple products in the same post.
Instagram stories for business
Giving a further push to the e-commerce industry, Instagram stories are providing an excellent opportunity for business to monetize Instagram stories. The opportunity for getting creative with stories lets your users engage to a greater extent with your products. By successfully exploiting imagery and visual hierarchy you can make a good impression. Make it worthy of the time and money your customer will spend on your product.
Instagram stand-alone shopping app
It is believed that Instagram will soon launch a standalone shopping app, possibly will be called IG Shopping. The most business already have Instagram accounts, a stand-alone shopping app from Instagram will help them with their business tools and they are more than eager and waiting for such an app from Instagram. If Instagram can provide the connection between the there main app and shopping channel through IG then it would be a phenomenal step in the world of e-commerce. Business is already busy in encashing from their Instagram presence would be too glad to help build a great shopping experience. But it may mean Instagram will get posited as rivals to its current partners such as Shopify. A separate app will sure receive a generous welcome from many brands. Running it as the stand-alone app may take some more time for Instagram to figure out and launch.
Shoppable Instagram has ushered in a new era of engaging customers with products. The visual appeal that Instagram offers fosters a natural affinity to drive conversions. Instagram has scope to be as engaging as you can get with visual content. Shoppable Instagram is addictive. IG can give customers the perfect smooth shopping experience. For business, it can mean much more growth. For Instagram, it can be its first step to claim the world of e-commerce.
